At any forum that I am invited to as a panelist or member of the audience, I try and share the AIRDA story – describing our role as a voluntary and regulatory body for timeshare in India. AIRDA is a coming together of like-minded resorts sharing the same professional views and commitments - to the end-consumer and the timeshare industry.
When AIRDA’s founding cornerstones were erected, our primary objective was to think alike and think together in our approach to timeshare marketing and delivery of services. Our next objective was to give this fledging body a voice and a conscience. Eventually we saw the creation of an industry beacon that would light up new avenues and chart new paths for India’s timeshare industry.
What it means to play a lead role in the industry
We wear many hats within our scope of functioning at AIRDA. Each hat that we wear has a clear cut role and objective. When we play the role of an industry partner we look at the common goals of industry recognition, and promoting timeshare in India. As conscience keepers, we look at ethical practices in our interactions with customers. As business catalysts, we look at innovative business models, and extended reach to newer and undiscovered locations in India.
The end customer is also a focus area for us and for him we play the role of a fair-play ombudsman. What this essentially means is helping resolve conflicts through constructive feedback and dialogue. The exercise helps us look at issues from two sides of the same coin – the resort on one side and the customer on the other. Where necessary, we access our database of amicable resolutions to arrive a suitable course of action.
How important is our mission at AIRDA?
Our mission at AIRDA is to give timeshare increased credibility and exposure in the country - as a viable product with long term benefits. And this can be beneficial in two ways – if the customer can perceive tangible benefits, we get more customers. If the business model is viable it will attract new project investments. Our objective behind this mission is to also help existing players identify avenues of growth and expansion; and make the consumer better informed, with useful guidelines and information.
What’s behind our code of ethics at AIRDA?
As a self-regulated body in the industry we realize that it is essential to formulate, and follow a set of guidelines for self-regulation and course-correction. And the document is called our Code of Ethics. It is a good example of how the workings of an organisation can be built around a core of ethical practices and commitment – working towards an image of trust and respectability. (This document can be accessed, viewed and downloaded from the AIRDA website – you will find the link to it at the end of this post.)
If you’re a prospective customer, looking at ways to reward your family with interesting holiday plans and an ever widening geography of destinations you’ve come to the right place. AIRDA. We wish you many happy returns to your favourite holiday locations.
B. S. Rathor
Principal Advisor & Member - Executive Committee
What does an AIRDA membership mean to resort owners and developers? AIRDA comes in as your industry partner, conscience keeper and business catalyst - with a wide portfolio of support services.
What does AIRDA mean to holiday seekers and prospective customers? AIRDA comes in to provide information and offer guidelines on making the right timeshare decisions.