"Tourists don’t know where they’ve been, travelers don’t know where they’re going."
- Paul Theroux

AIRDA NewsDesk

Message of the Month

December 2017

I’ve been asked this question time and again and each time I attempt to answer it, I launch into a different story. So, will there be newer travel and vacation formats in the years to come? A tricky question to answer, even if you have a crystal ball in front of you. Because we really don’t know what the vacation seeker of tomorrow will be looking for when he’s planning a vacation. Or what he has in mind.

The way we work will have something to do with it

Today many young professionals choose to work remotely. Some of them work out of home, some of them work out of cafes, and some of them pick a vacation spot to work undisturbed.

Couch surfing will have something to do with it

Couch surfing and putting your spare room on the market for people to make a booking is gaining in popularity. The digital world throws up a new marketing opportunity every minute – or second, as the case may be. Some of these options alter the scale and scope of opportunities to travel – especially for vacation seekers who are looking for something convenient and affordable – at the locations they have in mind.

Skyscraper incomes will have something to do with it

These days, salaries are getting so attractive and rewarding, the sky’s the limit. So budgets are not really going to define, or restrict how or where you might want to travel. Something I’m beginning to see in young fast-track professionals and entrepreneurs. Some of these people take as many as six vacations in the year – at some of the most exotic locations in the world.

Family-run estate homes will have something to do with it.

Families owning old tea and coffee plantations usually have a large period bungalow on the estate. These properties are usually restored to their old glory by a younger generation of owners, who are more than willing to open their doors to vacation seekers (looking for something different.)

Young groups of women-only travelers will have something to do with it

Women these days are discovering the freedom of doing something different. I have seen many young like-minded women testing the waters of rare and unique holiday experiences – across the world. They set off on their own and actually look forward to downtime without being tied to families, or apron strings.

EMIs are also breaking the barriers of expensive vacations

EMI options from tour operators and banks are bringing exotic vacations within the reach of young professionals. So you can actually travel now and pay later.  They can slice down large vacation package costs into smaller affordable payment chunks. The EMI way to pay is here to stay – for today and tomorrow.

But timeshare as a vacation concept will find its own space

One of the things that I have always liked about the timeshare format is how well it lends itself and supports large family vacations. In one of my earlier articles I mentioned that I have actually seen a family of 18 at a timeshare resort, having the time of their lives.

Even with newer and emerging options, timeshare as a vacation format will survive for a long time to come. Because stakeholders and business holders are willing to evolve their products to meet the needs and aspirations of younger, core audiences who are defining the new holiday experience - and what they look forward to and expect from it.

Here are some thoughts that come to mind as we step into the future with timeshare

  • Vacations that give you a break from stress and work – timeshare makes this happen
  • Vacations without boundaries – timeshare widens your world map on vacations
  • Vacations that help you explore new activities  – timeshare makes this possible
  • Vacations where you rediscover family ties – yes, timeshare makes this possible as well

So, if you’re planning to pick up a timeshare holiday package in India, go for it. You’ll be glad you did.

B. S. Rathor
Advisor & Member - Executive Committee


Membership

Benefits for Resort Owners

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Benefits for Consumers

What does AIRDA mean to holiday seekers and prospective customers? AIRDA comes in to provide information and offer guidelines on making the right timeshare decisions.

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