"Tourists don’t know where they’ve been, travelers don’t know where they’re going."
- Paul Theroux

AIRDA NewsDesk

Message of the Month

July 2017

Over the years, timeshare resort managers and owners have worked at improving the product in all the ways they can. Basically to zero in on facilities and services that increase comfort levels, and widen the experience for customers and their families .

The experience mix as we like to call it, is the result of planned measures to make timeshare a preferred vacation format. A format that offers long term benefits and a dynamic, ever-changing skyline of travel hubs within AIRDA and our extended network.

Today, timeshare customers also get to experience vacation stays across the world through dedicated exchange portals in this space. And I’m happy to state that two of the best known exchange portals are members of AIRDA, with some very exciting plans and offerings for timeshare customers in India.

So how do timeshare resort owners plan their experience mix? Here’s a brief overview story.

Theme pools and private pools
The sparkling blue waters of a pool are always a big draw for vacation seekers – even at beachside resort locations. The pool is a watering hole of sorts, where you can take a dip, sunbathe, stretch out, laze around and basically do absolutely nothing, if you don’t want to.

Resort owners spend a lot of time and resources to make sure their water based amenities have the benefit of good design, just the perfect setting  and access to bar and food service – this is where customers want time to stand still while the while the world goes round.

Some resorts in the network go one step forward with Jacuzzis and hot tubs – these can be very exclusive and built into the private spaces of your suite or cottage.

The fitness factor
A good gym with a range of fitness equipment has now become standard equipment – so the one way you can add value here is by having a team of experienced fitness advisors and trainers who can offer personalized sessions to guests during their stay at the resorts. Personal attention can work wonders especially if the guest can see a high level of knowledge and experience. And this can go a long way.

When the sun goes down
On a vacation, you expend so much energy that when it’s time to call it a day, you really look forward to the plush comfort of your bedroom. A good night’s sleep can work wonders for you – getting you ready for another exciting, fun-filled day at the resort. Research done with vacationers has references made to seeking total comfort at night – in other words the more comfortable the bed and the frills around it, the happier the customer is going to be.

Widen the experience
Today’s new-age resort is a very good example of a truly international facility – in fact the difference blurs between a timeshare resort and a star-studded celebrated hotel.

So how can you be different? The secret is in localizing the experience – drawing from a little history, geography and tourist-worthy landmarks and locations. Local food and watering holes can also be on the map and part of the itinerary. Resorts these days are also extending the experience to plantation visits, supervised treks deep into the forest, shopping tours at uniquely local markets, and maybe even a chance visit to a traditional wedding if it’s happening in the vicinity.

Another interesting option is to forge partnerships with other local experience providers to widen the experience – such as boat clubs at the lake nearby, ayurveda centers willing to tie up with you, horse riding estates that can take your guests on a trot. The possibilities are endless.

While all this is easier said than done, you need the right people to drive these activities – people with a sense of ownership, commitment and yes, totally in love with their jobs. And if they’re in love with their jobs, they can make things happen.

At the end of the day, dealing with people is what our business is all about. It’s all about understanding customers and getting to know the many ways they want to enjoy their annual vacation.

If your people like working with people, you’re in business.

B. S. Rathor

Advisor & Member - Executive Committee


Membership

Benefits for Resort Owners

What does an AIRDA membership mean to resort owners and developers? AIRDA comes in as your industry partner, conscience keeper and business catalyst - with a wide portfolio of support services.

Benefits for Consumers

What does AIRDA mean to holiday seekers and prospective customers? AIRDA comes in to provide information and offer guidelines on making the right timeshare decisions.

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