"Tourists don’t know where they’ve been, travelers don’t know where they’re going."
- Paul Theroux

Views & Interviews

November 2017

Ashok R Sankethi, Kaybase Research

Ashok R Sankethi is an MR veteran who set up Kaybase in 2005. He has over 25 years of experience in the industry, and worked in leading multinational research firms as well as in small set-ups before setting out on his own.

Kaybase chose to go the non-funded route, and focused on higher levels of research and analytics involvement in their projects and assignments. This has paid off with the firm growing year-on-year - despite depending entirely on repeat business and referrals for new business opportunities.

Ashok has developed and maintained a strong connection with academics over the years – he and his colleagues teach at leading business schools, and Ashok sits on the doctoral committees of several Ph. D scholars. Moreover, along with his colleague Poornima Bhaskaran, he has published a book called Kay’s Book of MR – which is the first book of case studies from an industry perspective. This book is now being used by faculty at over 15 business schools in the country.

Earlier Articles

2017

Oct Lisa Ann Schreier, The Timeshare Crusader
Sep Vikram Nanjappa, Evolve Back Resorts
Aug The importance of packing your bags right
July Working towards a positive work-life balance
June Q&A: Conversations with Debolin Sen -  Head - Enable Travel
May What does the man on the street say about “timeshare”
April Tourists for environment protection
March When customer feedback becomes a navigation tool
February Q&A: Talking to photographer Pratap J
January Q&A: Talking to Gerhard and Beate Schreiber from Germany

2016

December Q&A: Listening Post on Timeshare
November Q&A: Knowing your customer
October Q&A: New Project Story: Devlok at the foothills of Tirumala
September Q&A: Why some customers have second thoughts about timeshare
August Q&A: Talking to customers about timeshare benefits
July Q&A: Talking to Naturalist, Surya Ramachandran
June Q&A: Talking to Food & Travel blogger, Riya Patel
May Constructive feedback from timeshare customers collected by AIRDA content team
April Q&A: AIRDA content team visits Sterling Rock Perch in Yercaud
March Q&A: Talking to Suresh Bajaj of Millennium Pools
February Q&A: The people factor in the timeshare industry
January Q&A: Talking to coffee broker Venu Ovian, about timeshare

2015

December Q&A: Looking at new unexplored locations in timeshare
November Q&A: Looking at new unexplored locations in timeshare
October Q&A: Six timeshare vacationers talk about their first time
September Q&A: Talking to Arathi Venkatesh of Bangalore
August Q&A: Talking to Dr. R. K. Anand of DJB Group of Companies
July Q&A: About feedback from guests at timeshare resorts
June Q&A: Talking to Vinayak Tamse, of Tamse Associates
May Q&A: Talking to C. Anand Reddy, Managing Director of Aswani Properties
April Q&A: Talking to Travel Photographer, Satheesh Kumar
March Q&A: Talking to a young couple who picked Goa for their honeymoon
February Q&A: Talking to Prarthana Pednekar, a young hospitality professional based in Mumbai
January Q&A roll back - going down memory lane

Views & Interviews Archives: 2009-2014

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