Ashok R Sankethi is an MR veteran who set up Kaybase in 2005. He has over 25 years of experience in the industry, and worked in leading multinational research firms as well as in small set-ups before setting out on his own.
Kaybase chose to go the non-funded route, and focused on higher levels of research and analytics involvement in their projects and assignments. This has paid off with the firm growing year-on-year - despite depending entirely on repeat business and referrals for new business opportunities.
Ashok has developed and maintained a strong connection with academics over the years – he and his colleagues teach at leading business schools, and Ashok sits on the doctoral committees of several Ph. D scholars. Moreover, along with his colleague Poornima Bhaskaran, he has published a book called Kay’s Book of MR – which is the first book of case studies from an industry perspective. This book is now being used by faculty at over 15 business schools in the country.
|Oct||Lisa Ann Schreier, The Timeshare Crusader|
|Sep||Vikram Nanjappa, Evolve Back Resorts|
|Aug||The importance of packing your bags right|
|July||Working towards a positive work-life balance|
|June||Q&A: Conversations with Debolin Sen - Head - Enable Travel|
|May||What does the man on the street say about “timeshare”|
|April||Tourists for environment protection|
|March||When customer feedback becomes a navigation tool|
|February||Q&A: Talking to photographer Pratap J|
|January||Q&A: Talking to Gerhard and Beate Schreiber from Germany|
|December||Q&A: Listening Post on Timeshare|
|November||Q&A: Knowing your customer|
|October||Q&A: New Project Story: Devlok at the foothills of Tirumala|
|September||Q&A: Why some customers have second thoughts about timeshare|
|August||Q&A: Talking to customers about timeshare benefits|
|July||Q&A: Talking to Naturalist, Surya Ramachandran|
|June||Q&A: Talking to Food & Travel blogger, Riya Patel|
|May||Constructive feedback from timeshare customers collected by AIRDA content team|
|April||Q&A: AIRDA content team visits Sterling Rock Perch in Yercaud|
|March||Q&A: Talking to Suresh Bajaj of Millennium Pools|
|February||Q&A: The people factor in the timeshare industry|
|January||Q&A: Talking to coffee broker Venu Ovian, about timeshare|
|December||Q&A: Looking at new unexplored locations in timeshare|
|November||Q&A: Looking at new unexplored locations in timeshare|
|October||Q&A: Six timeshare vacationers talk about their first time|
|September||Q&A: Talking to Arathi Venkatesh of Bangalore|
|August||Q&A: Talking to Dr. R. K. Anand of DJB Group of Companies|
|July||Q&A: About feedback from guests at timeshare resorts|
|June||Q&A: Talking to Vinayak Tamse, of Tamse Associates|
|May||Q&A: Talking to C. Anand Reddy, Managing Director of Aswani Properties|
|April||Q&A: Talking to Travel Photographer, Satheesh Kumar|
|March||Q&A: Talking to a young couple who picked Goa for their honeymoon|
|February||Q&A: Talking to Prarthana Pednekar, a young hospitality professional based in Mumbai|
|January||Q&A roll back - going down memory lane|
What does an AIRDA membership mean to resort owners and developers? AIRDA comes in as your industry partner, conscience keeper and business catalyst - with a wide portfolio of support services.
What does AIRDA mean to holiday seekers and prospective customers? AIRDA comes in to provide information and offer guidelines on making the right timeshare decisions.