Sterling Holiday Resorts (India) Limited [STERLINH] is a leading Vacation Ownership company in India. Sterling was incorporated in 1986 with the vision of delivering Great Holiday experiences to Indian families. To achieve this vision, the company pioneered Vacation Ownership (earlier called timeshare) in India and set about building a network of leisure resorts in some of the best holiday destinations in India.
Being a pioneer, Sterling had to invest a great deal in educating the market about the Vacation Ownership concept whilst simultaneously investing in infrastructure and human resource skills. Sterling’s early success is attributed to its commitment and customer focus, which built the company a reputation for delivering on its promises. With strong word-of-mouth as backing, the company grew rapidly to become a dominant player in India’s Vacation Ownership industry.
Today, Sterling has a base of over 75,000 active Vacation Ownership Members who holiday regularly, using the company’s network of resorts or abroad by virtue of a RCI membership. Sterling currently has a total inventory of 1388 rooms spread across a network of 18 resorts in India’s best and scenic holiday destinations – Corbett, Darjeeling, Gangtok, Goa, Karwar, Kodaikanal, Lonavala, Manali, Munnar, Mussoorie, Ooty, Puri, Thekkady, Yelagiri, and Yercaud. Some more new locations such as Dharamshala, Daman, Ganapatiphule & Sariska are on the anvil.
At Sterling, we are focussed on customer delight and our endeavour is to constantly innovate our service design, so as to deliver memorable holidays & Happy families. Today, the company is consciously adapting its product and service design to match global, best-in-class standards. Already, two resorts have been renovated and re-launched as Kodai – By The Lake and Munnar – Terrace Greens; identities that reflect their new stature. Post the renovation of these two resorts, Sterling is now working towards upgrading all its resorts over the span of the next 18 months to ensure uniform standards across its network.
Sterling reported Total Operating Income of Rs. 7,093 lakh in 2011-12, as compared to Rs. 3,891 lakh in 2010-11, representing a 82.3% growth in revenues. Sales of Vacation Ownership Plans rose to Rs. 2,691 lakh, an increase of 174.3%.
Going forward, the Company is aiming to consolidate its leading position in the Vacation Ownership segment through focusing on developing the immense latent potential in India. The company believes that it is in a strong position to achieve its goals given the significant growth in Leisure Tourism in India, and through continuously endeavouring to raise the standards of the Sterling Holidays customer experience. The Company intends to offer services to its customers, so as to establish itself as the Leading Holiday Lifestyle company in India.
What does an AIRDA membership mean to resort owners and developers? AIRDA comes in as your industry partner, conscience keeper and business catalyst - with a wide portfolio of support services.
What does AIRDA mean to holiday seekers and prospective customers? AIRDA comes in to provide information and offer guidelines on making the right timeshare decisions.