LETTER FROM CHAIRMAN

Monday, December 6, 2010

As is customary every year in December, we look at goals, plans and resolutions for the coming year. I too have made some introspections on new ways of renewing old commitments.

But as we look at resolutions to make, we must not lose sight of the primary reasons why we’re in business.  We must re-visit our mission time and again, and the end of the year is also a good time to do it.

AIRDA's mission is to build a value base around "timeshare" and elevate it to the level of a key business driver for the hospitality and travel industry. Behind this intent, is our commitment to increase awareness of opportunities and geographies - enabling new entrants to make viable project investments; helping existing players visualize platforms for growth and expansion; and providing end-consumers useful guidelines and information on making informed decisions."

Our objectives center around creating an interactive platform for members, enabling a sharing of individual experiences and importantly, the setting of standards based on the following focus areas.

• Advertising and promotion – we encourage members to be transparent, accurate and information based.
• Management and operation – the emphasis here is on ethics, fair standards and customer convenience.
• Safeguarding and protection of consumer interests – it helps to know that business walks in only with the customer and it helps to protect his interests.
• A mechanism for customer feedback and complaint redressal – a lot more than a box that says “COMPLAINTS”. What we need to do is personalize this interface and follow-up with action.

B. S. Rathor
Chairman, AIRDA