"Tourists don’t know where they’ve been, travelers don’t know where they’re going."
- Paul Theroux

World of AIRDA

May 2024

Industry Awareness Feature

Branding and positioning for the tourism industry

In the vibrant and diverse landscape of India's travel and tourism industry, branding and positioning play a pivotal role in attracting tourists. Especially if you look at various examples from India's tourism industry and understand the impact of promotion effort on the growth of tourism in these regions. With our rich tapestry of cultures, traditions and natural beauty, India presents a panorama of experiences that can inform, entertain, and engage tourists from different parts of the world.

Earlier Articles


April Web Content Update
What we feature in our Q&A stories
March New Member Feature
Evaan Vacation Club
February Consumer Advisory Feature
Embracing the Gig Economy
January Consumer Advisory Feature
FAQs on Exchange from RCI India


December AIRDA Member Feature
Green Initiatives at Rosetta-Sakleshpur
November AIRDA Member Feature
In conversation with Dhanraj Mulki on sustainability initiatives at MHRIL
October Airda Member Story
Eco-friendly initiatives at Neonz Resort
September Consumer Advisory Feature
How to choose a timeshare resort from AIRDA’s member list
August Consumer Advisory Feature
The benefits of attending a timeshare presentation
July Consumer Awareness Feature
Spotlight on Kerala
June Industry Awareness Feature
The benefits of vacation ownership
May Consumer Awareness Feature
Playing safe at wildlife sanctuaries
April Airda Member Feature
Sterling Goa Varca
March Consumer Awareness Feature
The advantages of beachside resort locations
January Consumer Awareness Feature
Is timeshare a useful vacation ownership option?


December Regenerative & Sustainable Tourism - Mr. Kavinder Singh – MD & CEO of Mahindra Holidays & Resorts
November Neonz Club achieves 5-star status
October Sterling Ooty - Elk Hill bags “Best Themed Resort” at the Tamil Nadu Tourism Awards
September Talking to young professionals about vacations
August Conversations with AIRDA insider, Santhosh Abraham
July Feature story on AIRDA member, The Ffort Holiday Klub
June Key questions to ask at timeshare presentations
April In conversation with Justin Santosh
March In conversation with Pavankumar Ramanand Yadav
Feb In conversation with Sujata Mukherjee
Jan In conversation with Lisa Ann Schreier


Dec Feature story on Sterling Sariska at Sariska, Alwar District, Rajasthan
Nov Feature story on Sterling Corbett at the foothills of the Himalayas
Oct Club Mahindra celebrates 25 years in vacation ownership
Sept MHRIL – a sustainability story with a future, for us and our guests
Aug In conversation with Pramod Panvalkar – Club Mahindra Member
July In conversation with advertising professional, P Ramakrishnan
May How our 50+ members can support sales promotion effort
April Young professionals on playing safe
March In conversation with Raghavendra Bhakri, CEO of Danta Estates & ResortsM
Feb In conversation with Namrata Kothari of Upword Media
Jan In conversation with passionate traveller, Manisha Roy


Dec Background information on the interviews we’d like to do with you
Nov Young professionals look back at “2020”
Oct Q&A: In conversation with travel writer, Ami Bhat -
Travel Writer, Blogger and Social Media Influencer
Sept In conversation with Abhijit Mukherjee,Trustee - BGCT
Aug In conversation Shashidhar K.G. - independent automotive professional
July In conversation with travel blogger Shama Ahmed
June In conversation with Vidushi Gupta from the land of the Taj Mahal
May In conversation with James George, Consultant (Middle East & Africa) at Euromonitor International
April Young professionals react to “holiday plans on hold”
March In conversation with hospitality professional, Ullas Abraham
February Housekeeping Supervisors talk about dealing with Lost & Found items
January In conversation with Lisa Ann Schreier on the International Timeshare Appreciation Days


December In conversation with coffee roaster Vasantha Machaiah
November In conversation with Jai Sreedhar Joint Managing Director and CEO, Rosetta by Ferns
October A quick guide to being part of our Q&A sessions
September In conversation with StoryWorks Founder Indranil Chakraborty
August In conversation with Revathi Krishna – writer, blogger and avid traveler
July Q&A Flash Back: Interview with Mr B.S. Rathor, former Chairman of AIRDA
June In conversation with global sourcing consultant, A. V. Ramachandran
May In conversation with Travel Blogger Shama Ahmed
April In conversation with Saif Omar and Faiza Khan of The Musafir Stories
March Talking to Jayashree Bhat of Mumbai
Feb In conversation with Param Kannampilly
Jan In conversation with holiday seekers & travel enthusiasts


Dec In conversation with Sukumaran Menon
Nov In conversation with Hooma Roy Choudhury and Sudeep Goswami
Oct In conversation with world traveler, Brendan Cole
Sept In conversation with travel writer, Chittra M
Aug In conversation with Rajiv Agarwal, Head of Marketing, Salarpuria Sattva Group
July In conversation with travel writer, Chittra M
June In conversation with travel writer Sudha Pillai
May Talking to people with the travel bug
Apr In conversation with travel writer, Bindu Gopal Rao
Mar Things to do before you go on a vacation
Feb Six timeshare users give their views on timeshare, and how things add up
Jan Planning your holiday calendar


Dec B.S. Rathor – The romance of vacation photography
Nov Ashok R Sankethi, Kaybase Research
Oct Lisa Ann Schreier, The Timeshare Crusader
Sep Vikram Nanjappa, Evolve Back Resorts
Aug The importance of packing your bags right
July Working towards a positive work-life balance
June Q&A: Conversations with Debolin Sen -  Head - Enable Travel
May What does the man on the street say about “timeshare”
April Tourists for environment protection
March When customer feedback becomes a navigation tool
February Q&A: Talking to photographer Pratap J
January Q&A: Talking to Gerhard and Beate Schreiber from Germany


December Q&A: Listening Post on Timeshare
November Q&A: Knowing your customer
October Q&A: New Project Story: Devlok at the foothills of Tirumala
September Q&A: Why some customers have second thoughts about timeshare
August Q&A: Talking to customers about timeshare benefits
July Q&A: Talking to Naturalist, Surya Ramachandran
June Q&A: Talking to Food & Travel blogger, Riya Patel
May Constructive feedback from timeshare customers collected by AIRDA content team
April Q&A: AIRDA content team visits Sterling Rock Perch in Yercaud
March Q&A: Talking to Suresh Bajaj of Millennium Pools
February Q&A: The people factor in the timeshare industry
January Q&A: Talking to coffee broker Venu Ovian, about timeshare


December Q&A: Looking at new unexplored locations in timeshare
November Q&A: Looking at new unexplored locations in timeshare
October Q&A: Six timeshare vacationers talk about their first time
September Q&A: Talking to Arathi Venkatesh of Bangalore
August Q&A: Talking to Dr. R. K. Anand of DJB Group of Companies
July Q&A: About feedback from guests at timeshare resorts
June Q&A: Talking to Vinayak Tamse, of Tamse Associates
May Q&A: Talking to C. Anand Reddy, Managing Director of Aswani Properties
April Q&A: Talking to Travel Photographer, Satheesh Kumar
March Q&A: Talking to a young couple who picked Goa for their honeymoon
February Q&A: Talking to Prarthana Pednekar, a young hospitality professional based in Mumbai
January Q&A roll back - going down memory lane

Views & Interviews Archives: 2009-2014

Virtual Tours

Welcome to AIRDA's virtual tours gallery - an initiative to provide an enhanced visual experience of our member properties.

If you would like to see how 360-degree panorama can work for you and give your customers an enhanced visual experience, please get in touch. Write to us at info@airda.org for more information.


Benefits for Resort Owners

What does an AIRDA membership mean to resort owners and developers? AIRDA comes in as your industry partner, conscience keeper and business catalyst - with a wide portfolio of support services.

Benefits for Consumers

What does AIRDA mean to holiday seekers and prospective customers? AIRDA comes in to provide information and offer guidelines on making the right timeshare decisions.

Get in Touch

Email: info@airda.org
Phone: 080 41255007 / 08


No. 582, 1st Floor,
6th Cross, 11th Main,
HAL 2nd Stage,
Near Indiranagar Club
Bangalore – 560 008