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Views and Interviews

February 2024

Industry Awareness Feature

Embracing the Gig Economy

Sandeep Mehta - Honorary Treasurer at AIRDA



This feature interview was done with Sandeep Mehta - Managing Director, Ananta Oorjaa Enterprise Private Limited. Sandeep is also Honorary Treasurer at AIRDA.

Sandeep talks to us about the dynamic transformation of vacation ownership models, and the growing need to change and adapt to modern lifestyles of younger audiences and customers.


Once traditionally perceived as a fixed vacation ownership model, timeshare is now undergoing a transformative shift to cater to the preferences of a younger demographic. Traditionally, timeshare involved purchasing a fixed week at a resort property for a specified duration each year. However, in today’s dynamic landscape, alignment with the gig economy and the flexibility-seeking professionals becomes crucial. These are individuals who prioritize adaptability, freedom, and personalized experiences.



As the sands of time continue to shift, timeshare providers are reimagining their offerings. Instead of rigid structures, they now offer flexible points-based systems, allowing users to customize their vacations. Whether it’s a weekend getaway, a remote work retreat, or an extended escape, timeshare is evolving to meet the diverse needs of its audience.



Join us on this journey as we delve deeper into the metamorphosis of timeshare, exploring how it is embracing change, enhancing convenience, and creating memorable experiences for the modern vacation seeker.


A New Frontier for Timeshare Ownership in India

In the fast-evolving landscape of the modern workforce, the gig economy stands out as a paradigm shift in how people approach work and life. With the rise of freelancing, remote work, and flexible arrangements, traditional notions of employment are being redefined. This seismic shift isn't confined to just the realm of employment; it is also reshaping the way individuals perceive and engage with various aspects of their lives, including leisure and vacationing. In In dia, where the gig economy is rapidly gaining momentum, its impact is reverberating across diverse sectors, including the timeshare industry.



The Changing Face of Timeshare Ownership

Timeshare, once perceived as a static vacation ownership model, is now undergoing a metamorphosis to align with the needs and preferences of gig workers. Traditionally, timeshare ownership entailed purchasing a fixed week at a resort property for a specified duration each year. However, the rigidity of this model no longer resonates with the dynamic lifestyles of gig economy participants, who prioritize flexibility and freedom in their commitments.



Adapting to the Gig Economy

Recognizing the shifting tide, forward-thinking resort developers in India are embracing innovative approaches to cater to the burgeoning gig workforce. One of the primary adaptations is the introduction of flexible ownership structures within timeshare offerings. Instead of rigid annual commitments, gig workers are now presented with options such as points-based systems or fractional ownership, allowing them to tailor their vacation experiences according to their fluctuating schedules.



Enhanced Flexibility and Accessibility

The essence of the gig economy lies in its flexibility, and timeshare developers are capitalizing on this ethos by providing unprecedented flexibility in ownership arrangements. With options to bank or borrow vacation time, swap destinations, or even rent out their timeshare weeks during periods of non-use, gig workers can optimize their ownership experience to suit their ever-changing work commitments.



Digital Innovations Driving Engagement

In tandem with the rise of the gig economy, technological advancements are reshaping the timeshare landscape in India. Mobile apps and online platforms are empowering owners to manage their vacation properties effortlessly, from booking accommodations to accessing concierge services. This seamless integration of technology not only enhances the user experience but also aligns perfectly with the digital-first mindset of gig workers.



Collaborative Consumption and Community Building

Another intriguing facet of the gig economy is the emphasis on shared resources and collaborative consumption. Timeshare properties are embracing this ethos by fostering vibrant communities of owners who can connect, collaborate, and exchange insights and experiences. Whether through exclusive online forums or curated networking events, these communities offer gig workers a sense of belonging and camaraderie, enhancing the overall value proposition of timeshare ownership.



Looking Ahead: Opportunities and Challenges

As the gig economy continues to evolve, so too will the landscape of timeshare ownership in India. While the shift towards flexibility and adaptability presents unprecedented opportunities for growth and innovation, it also poses challenges in terms of regulatory frameworks, market dynamics, and consumer expectations. Navigating these complexities will require a proactive approach from resort developers, coupled with a deep understanding of the evolving needs and preferences of gig economy participants.

In the era of the gig economy, timeshare ownership in India is undergoing a profound transformation, propelled by a relentless pursuit of flexibility, accessibility, and community. By embracing the ethos of the gig economy and leveraging digital innovations, resort developers have the opportunity to redefine the timeshare experience, making it more relevant and appealing to the dynamic lifestyles of modern-day gig workers. As the lines between work and leisure continue to blur, timeshare ownership stands poised to emerge as a cornerstone of the new age of flexible living.


USEFUL LINKS FROM THE AIRDA WEBSITE

AIRDA Website
About AIRDA
The AIRDA advantage
Timeshare FAQs
List of AIRDA members

You will find a useful explainer on the term “gig economy” here


Image credits: Images licensed from Freepik.


Content Disclaimer: The views expressed in our interviews and stories do not necessarily reflect the official policies, practices and guidelines of the All India Resort Development Association, or its members. These views are based on personal experiences, private opinion, or open source information. Images used here are either paid-for stock photos, images shared by the people we interview, or images under one of the open source licenses such as Creative Commons and others. For some of our features we acknowledge the use of AI referencing and writing inputs from Bard (Google) and Bing/Edge (Microsoft). We also acknowledge the use of publicly available AI assistants to generate relevant images for our feature stories.

Here’s a link to some recent interviews done by us on the AIRDA website

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