"Tourists don’t know where they’ve been, travelers don’t know where they’re going."
- Paul Theroux

WORLD OF AIRDA

Views and Interviews

Aug 2022

Conversations with AIRDA insider,
Santhosh Abraham


Santhosh Abraham wears many hats at AIRDA – the All India Resort Development Association. AIRDA is an independent, non-profit advisory dedicated to the timeshare and vacation ownership industry.



He is a key member of the activity hub at AIRDA, handling managing committee interactions, new member outreach, and promotion. Other responsibilities include overseeing accounting & finance and playing an active role in responding to end-customer queries.

Over the last 12 years that he has been with the organization, Santhosh has gained a useful insider's perspective on AIRDA's road map and its constructive role for timeshare in the tourism industry.

In this interview, we chat with Santhosh about the many roles played by AIRDA, and how these roles can leverage ethical practices and transparency to benefit industry stakeholders, resort operators, and end-customers.

Here's our first question to Santhosh Abraham.


You mentioned multiple roles, what roles does the organization play?

There are many roles that we play but to answer your question I will outline three roles. Level One is what I would consider our most important role. We offer our members who are resort developers a constructive platform to share ideas and strategies on the running and promotion of timeshare. (In fact, this is what AIRDA is largely about.)



In a way, Level Two is just as important and this goes to the end-customer's side of the story. A key objective here is to raise awareness levels of consumer rights and responsibilities – because, under the AIRDA banner, we are essentially working towards the organized sector of the timeshare industry. Another objective here is to offer guidelines and tips on choosing the right timeshare packages.



At Level Three, AIRDA brings together the combined strength of its members – representing the voice of the industry. We share current and ongoing concerns within influencer circles and government departments that have timeshare and vacation ownership under their purview.


What does an AIRDA membership mean to resort owners and developers?

One of the most reassuring things about the AIRDA community is that membership is voluntary. If resort owners can identify with our mission and purpose, they are free to join us. The core managing committee at AIRDA has senior, board-level representation from member resorts (by rotation) - what this means, is that the organization has the direct and active participation of its key members.

Let me now try and answer your question on some of the benefits of an AIRDA membership to resort owners.

  • Our prime objective is to support the interests of the timeshare industry in India and demonstrate by example the benefits of running timeshare in a way that is fair to both end-customers and resort owners.
  • By helping uphold ethical standards (we have a Code of Ethics document) we provide developers a guideline on fair practices.
  • By helping adopt the industry's best practices, we encourage self-regulation and benchmarking in the interest of the end-consumer.
  • By networking within government and influencer circles, we give AIRDA members a collective voice that can be leveraged to good advantage.
  • Our growing network of trade associations – in India and outside the country, keeps us updated on global practices.



Santosh Abraham

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Content Disclaimer: The views expressed in our interviews and stories do not necessarily reflect the official policies, practices and guidelines of the All India Resort Development Association, or its members. These views are based on personal experiences, private opinion, or open source information. (Images used here are either "paid-for" stock photos, images shared by the people we interview, or images under one of the open source licenses such as Creative Commons and others.)

Here’s a link to some recent interviews done by us on the AIRDA website

Virtual Tours

Welcome to AIRDA's virtual tours gallery - an initiative to provide an enhanced visual experience of our member properties.





Membership

Benefits for Resort Owners

What does an AIRDA membership mean to resort owners and developers? AIRDA comes in as your industry partner, conscience keeper and business catalyst - with a wide portfolio of support services.

Benefits for Consumers

What does AIRDA mean to holiday seekers and prospective customers? AIRDA comes in to provide information and offer guidelines on making the right timeshare decisions.

Get in Touch

Email: info@airda.org
Phone: 080 41255007 / 08

Address

No. 582, 1st Floor,
6th Cross, 11th Main,
HAL 2nd Stage,
Near Indiranagar Club
Bangalore – 560 008