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Views and Interviews

October 2022

Sterling Ooty - Elk Hill bags
“Best Themed Resort” at the
Tamil Nadu Tourism Awards


Sterling Holiday Resorts,one of India’s leading leisure hospitality brands, won a prestigious award at the Tamil Nadu Tourism Awards event conducted recently in Chennai. Sterling Ooty - Elk Hill was awarded the ‘Best Themed Resort’ under the Best Accommodation Category. Sterling Ooty - Elk Hill was the sole winner in the category.



The awards were presented by Dr. M. Mathiventhan, Hon'ble Minister of Tourism.

The first edition hosted on September 27, 2022 will soon be an annual event where other tourism stakeholders will also be recognized for their contribution to the development of the tourism sector in the state. This year, the list of recipients included operators, airlines, accommodation units, restaurants, guides and other related tourism enterprises.

‘Best Themed Resort’Award is a moment of pride for Sterling Ooty - Elk Hill



On the receiving the award, Vikram Lalvani, MD and CEO of Sterling Holiday Resorts Ltd said: “We are immensely delighted about the recognition at the Tamil Nadu Tourism Awards ‘22. The award is a moment of pride for Sterling Ooty - Elk Hill which was often appreciated by guests on various platforms, but this recognition by Tamil Nadu Tourism is a cherry on the top for us. Sterling believes in creating experiential stays and this award acknowledges our efforts in blending the distinctive attributes of the destination into immersive and authentic holidays. It encourages us to continue to deliver on the assurance of the expected and the joy of unexpected through Sterling D&E and Sterling D&E Impressions.”


Bird’s eye views for our guests at Sterling Ooty - Elk Hill

Sterling Ooty - Elk Hill spread over 4.5 acres has a fantastic view of Ooty’s famed racecourse. We have 149 well-appointed rooms at the resort, where one can see misty clouds float by your window. Sterling Ooty - Elk Hill is your destination resort, whenever wanderlust hits you.



Sterling Ooty - Elk Hill is just right for those who want to spend some quiet time during a vacation week. The resort faces Ooty and its famous racecourse – so you can sit for hours and get rare views of the beautiful town below.

Explore the spa, bar and indulge in a host of indoor and outdoor games within the resort. Sterling Ooty - Elk Hill also has an observatory with a day-and-night telescope. Our guests love to spend their nights here, absolutely star struck while they figure out the constellations.

The resort has a dedicated garden for fresh organic vegetables, and produce from here goes straight to our kitchens. You’re welcome to stop by and chat with our well-informed gardener – he can give you useful tips, and guide you to some of the best strawberry gardens, mushroom farms and tea plantations in the region. You can also visit the indigenous Toda community nearby, and learn about their culture and way of life. The resort's Holiday Activity Centre can curate such interesting trails for you.


Built-to-scale working model of Nilgiri Mountain Railways train at the resort

Ooty, the queen of hill stations is popular for its weather and scenic vistas, and the destination is unmatched in its heritage and unique history. The Nilgiri Mountain Railways (NMR) – a UNESCO Heritage site, is a living embodiment of Ooty’s legacy with travel. Interestingly, we have a miniature version of this historic mountain railways system launched in the year 1899.



In the guest lobby area you will find the 20ft x 6ft built-to-scale working model of the train, complete with a steam engine and four carriages. The engine makes realistic choo, chug and chuff sounds, and has a whistle for additional sound effects. The model set includes two stations, stone-cut bridges and tunnels.



About Sterling Holiday Resorts Limited

Sterling Holiday Resorts Limited, an early mover in India’s timeshare space has grown to become a leading leisure hospitality company – we have been delivering great holidays since 1986. SHRL is a 100% independently managed subsidiary of Thomas Cook (India) Limited (TCIL), India’s leading integrated travel and travel related financial services company.

SHRL has a network of resorts at some of the best holiday destinations in India. Our current resort locations are in Alleppey, Anaikatti, Corbett, Dabhosa, Darjeeling, Durshet, Gangtok, Gir, Goa, Godavari, Guruvayur, Kalimpong, Kanha, Karwar, Kodaikanal, Kufri, Kundalika, Lonavala, Madurai, Manali, Mount Abu, Munnar, Mussoorie, Nainital, Ooty, Puri, Rishikesh, Sajan, Sariska, Srinagar, Thekkady, Wayanad, Yelagiri and Yercaud. Sterling Holidays also owns ‘Nature Trails Resorts Private Limited’ - an adventure holiday company that operates resorts at four unique destinations in Maharashtra.



Sterling Ooty - Elk Hill

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All images used with purchased credits from www.123rf.com


Content Disclaimer: The views expressed in our interviews and stories do not necessarily reflect the official policies, practices and guidelines of the All India Resort Development Association, or its members. These views are based on personal experiences, private opinion, or open source information. (Images used here are either "paid-for" stock photos, images shared by the people we interview, or images under one of the open source licenses such as Creative Commons and others.)

Here’s a link to some recent interviews done by us on the AIRDA website

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